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Do I need to buy specific products to follow my routine?

You don't need to buy specific products to follow your Rituala routine. Here's how to use what you already own and how to substitute when a recommendation doesn't fit.

Written by Support
Updated today

No. The recommended products in your routine are suggestions — not a required shopping list. The routine itself (the steps, techniques, and rationale) works regardless of which products you choose.

Why we recommend specific products

We suggest products because which products you use matters. A moisturizing conditioner and a protein-heavy conditioner are both labelled "conditioner" but do almost opposite things. Recommendations save you from decoding ingredient lists and trial-and-error shopping.

Using products you already own

If you have products at home, check whether their ingredients line up with what your routine calls for. Things to look for:

  • Match the function — does your conditioner do what your routine's "conditioner step" needs (moisture-rich, protein-rich, lightweight, etc.)?

  • Match your porosity — products formulated for the wrong porosity tend to either build up or fail to absorb.

  • Avoid known mismatches — if your routine flags certain ingredients to avoid (e.g. heavy oils for low porosity, drying alcohols for high porosity), check the labels of what you own.

What if a recommended product is unavailable or out of budget?

  • Ask Rituala — the chat can suggest alternates with similar formulations.

  • Look for the key ingredients — a product with similar active ingredients usually performs similarly.

  • Check the budget tier filter — your routine respects the budget you set during the quiz: Budget (under $15 per product), Mid-range ($15–35 per product), or Premium ($35+ per product). You can change this any time by retaking the budget step in the quiz.

Quiz budget tier selection - Budget, Mid-range, Premium

The bottom line

Buy what fits your budget. The routine is the value — the products are just one way to execute it.


Want help substituting a product? Open Ask Rituala from your routine page and ask "what can I use instead of [product name]?"

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