Heads up: Starter is no longer offered to new customers — Rituala now ships with a Free plan and a single paid Journey plan (Monthly or Annual). If you bought Starter previously, this article is for you: nothing about your routine has changed, and you can keep using it indefinitely.
What you still get
Your full hair profile — type, porosity, density, condition, damage history, all summarized.
Your complete personalized routine — wash day, between washes, weekly add-ons, and as-needed treatments.
Product recommendations across price points, matched to your budget and preferences.
Ingredient guidance — what to look for and what to avoid based on your specific hair.
Technique notes — application methods, drying styles, detangling, layering, all tailored to your pattern.
Photo analysis — upload photos and Rituala refines your hair profile from what it sees.
PDF export — download your routine as a PDF to keep, print, or share.
Ask Rituala — 30 AI chat messages to ask follow-up questions about your routine, products, or ingredients.
One consultation — a one-time AI consultation tied to this routine.
What's not included (and why you might want Journey)
Unlimited routine regenerations — Starter includes one routine generation. Journey lets your routine evolve as your hair, seasons, or life change.
Progress tracking — Journey-only feature for logging photos and changes over time.
Adaptive seasonal updates — Journey only.
Expert trichologist review — included with Journey, or available as a one-time $29 add-on.
Priority support — Journey only.
Ongoing AI messages — Journey gives you 100 every month instead of 30 lifetime.
Upgrading to Journey from Starter
You can upgrade any time. From Account → Subscription, choose Journey Monthly ($10/mo at launch pricing) or Journey Annual ($59/yr at launch pricing). Your previous Starter purchase is credited toward the upgrade, so you only pay the difference.
How payment worked
One-time charge at the launch price ($19) when you bought Starter.
No recurring billing — you'll never be charged again for Starter.
Accepted payment methods at purchase: Visa, Mastercard, American Express, Discover, Apple Pay, and Google Pay where supported. Stripe processed checkout securely.
Lifetime access
Yes — your Starter routine is yours. Sign in at tryrituala.com any time to view it. We won't claw back what you already bought; new features may be Journey-only or paid add-ons going forward, but your Starter routine and the features above stay accessible.
Want ongoing guidance? Compare Journey Monthly vs Annual.