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What's included in the one-time Starter plan

What's included in the $19 one-time Starter plan — full personalized routine, product recommendations, ingredient guidance, and what's not included (ongoing updates and progress tracking).

Written by Support
Updated today

The Starter plan is a one-time purchase — $19 (launch price; was $29) — for a complete personalized hair care routine. No subscription, no recurring charges.

Rituala pricing page

What you get

  • Your full hair profile — type, porosity, density, condition, damage history, all summarized.

  • A complete personalized routine — wash day, between washes, weekly add-ons, and as-needed treatments. Each step explains the why.

  • Product recommendations across price points, matched to your budget and preferences.

  • Ingredient guidance — what to look for and what to avoid based on your specific hair.

  • Technique notes — application methods, drying styles, detangling, layering, all tailored to your pattern.

  • Photo analysis — upload photos and Rituala can refine your hair profile from what it sees.

  • PDF export — download your routine as a PDF to keep, print, or share.

  • Ask Rituala — 30 AI chat messages to ask follow-up questions about your routine, products, or ingredients.

  • One consultation — a one-time AI consultation tied to this routine.

What's not included

  • Unlimited routine regenerations — Starter includes one routine generation. To regenerate the routine from scratch, you'd upgrade to Journey or use Ask Rituala to adjust the existing one.

  • Progress tracking — a Journey-only feature for logging photos and changes over time.

  • Adaptive seasonal updates — Journey only.

  • Human trichologist review — included with Journey, or available as a one-time $29 add-on.

  • Priority support — Journey only.

How payment works

  • One-time charge of $19 at launch pricing.

  • No recurring billing — you will never be charged again for this plan.

  • Accepted payment methods: Visa, Mastercard, American Express, Discover, plus Apple Pay and Google Pay where supported. Stripe handles checkout securely.

Lifetime access?

Yes — once you've bought Starter, your routine is yours. You log in any time at tryrituala.com to view it. If we change pricing or features later, you keep the routine you bought; new features may be Journey-only or paid add-ons, but Starter content doesn't get clawed back.

Want ongoing guidance instead? Compare Starter vs Journey.

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