If you noticed a charge from Rituala you weren't expecting, here's how to figure out what it's for and what to do.
Charges you'll see on your bank statement
Charges typically appear as some variant of RITUALA or TRYRITUALA on your statement. Because Stripe processes payments, some banks display it as STRIPE *RITUALA or similar — that's normal and means the same charge.
Common reasons for a charge
Journey Monthly — $10 charge every month (launch price; normal $12.99/mo). This is the most common ongoing charge for new customers.
Journey Annual — $59 charge once per year (launch price; normal $79/yr) on the same date each year. Works out to about $4.92/month equivalent, but it's billed as a single annual charge.
Plan upgrade — if you upgraded from Monthly to Annual (or from the legacy Starter plan to Journey), you'll see an upgrade charge. Stripe applies proration credit automatically, so the amount may be less than the full plan price.
Add-ons — separate charges for Expert Review ($29), Ingredient Deep-Dive ($12), or Prestige Curation ($8) if you added any of those.
Legacy Starter purchase — a one-time $19 charge (launch price; was $29) from when you bought the original Starter routine. Starter is no longer sold to new customers, but past Starter charges still appear on statements.
Authorization hold — your bank may briefly authorize a small amount when you update your card; this is not an actual charge and disappears within a few days.
I see a charge but I don't have an account
It's possible:
You signed up with a different email than the one you usually use.
Someone else in your household signed up using your card.
The charge is from a different company with a similar name.
Email us at [email protected] with the last 4 digits of the card and the charge amount — we'll look it up and either explain the charge or refund it if it's not us.
I think I was double-charged
Email [email protected] right away with screenshots. We'll investigate and refund any duplicate charge within 1–2 business days (your bank typically takes 5–10 business days after that to post the refund).
I want to dispute the charge with my bank
Please contact us first — chargebacks are slow and can be reversed by your bank even when a refund would have been faster. We'd rather just refund you directly if it's an error.
Need help with a specific charge? Message us in chat with the date and amount, or email [email protected].