Journey is Rituala's full paid plan. You pick the billing interval that fits — pay monthly for flexibility, or pay annually for the best value. Same features either way.
The short version
Journey Monthly — $10/month (launch price; normal $12.99/mo, ~23% off). Cancel anytime. Same full Journey feature set as annual.
Journey Annual — $59/year (launch price; normal $79). Works out to about $4.92/month — roughly 51% cheaper than monthly if you stick with it for the year. Best value.
Pick Monthly if…
You want to try Journey without committing to a year.
You'd rather pay $10 at a time than $59 upfront.
You're not sure yet how long you'll use Rituala.
You prefer the option to pause and come back without losing much.
Pick Annual if…
You're planning a real hair transformation — most changes take 4–12 weeks to show, and the routine keeps adapting beyond that.
You want the lowest effective monthly price ($4.92/mo equivalent).
You want the expert trichologist review and ongoing seasonal updates without thinking about renewals.
Saving ~51% vs monthly feels worth committing for a year.
The math
Monthly is $10/month, so a full year costs $120. Annual is $59 for the same twelve months — that's $61 saved, or roughly 51% off the monthly path. If you'd use Rituala for six months or longer, Annual usually wins; if you're testing the waters for a month or two, Monthly is the lower-risk way in.
Can I switch between Monthly and Annual?
Yes. Go to Account → Subscription and click Manage in account on your current plan — that opens the Stripe customer portal, which handles the switch (and any proration) cleanly. You don't have to cancel and re-subscribe.
Can I try before paying?
There's no free trial, but the free quiz lets you preview your hair profile and routine direction before paying. Both Monthly and Annual come with a 30-day money-back guarantee — if Journey isn't for you, email us within 30 days and we'll refund you in full. See Refund policy for details.
What about the old Starter plan?
Starter is no longer offered to new customers. If you bought Starter previously, you keep full access to your routine — nothing changes for you. See What's included in the Starter plan for what's preserved and how to upgrade to Journey with credit.
Still unsure? Take the quiz — it's free — and see your routine before deciding.