We back every plan with a 30-day money-back guarantee. If Rituala isn't what you hoped for, we'll refund you — no hoops.
Quick summary
Both the Starter ($19 one-time) and Journey ($59/year) plans come with a 30-day money-back guarantee. Email us within 30 days of purchase and we'll refund you in full, no questions asked.
Starter plan refunds
Full refund within 30 days of purchase
No conditions tied to whether you've viewed your routine or used Ask Rituala — we'd rather you actually try it before deciding
Journey plan refunds
Full refund on the most recent annual charge if you ask within 30 days of that charge
After 30 days, you can cancel any time so you won't be charged at the next renewal — see How to cancel your Journey subscription
If you upgraded from Starter to Journey, the same 30-day window applies to the upgrade charge
How to request a refund
Email [email protected] from the email address you used to sign up
Tell us briefly why if you'd like — it genuinely helps us improve, but it's not required
We'll process the refund within 1–2 business days
Your bank typically takes another 5–10 business days to post the refund to your statement
What we can't refund
Charges older than 30 days. Cancel any time to stop future charges, but past billing periods are non-refundable.
Add-on purchases (Expert Review, Ingredient Deep-Dive, Prestige Curation) once the work has been delivered — for example, once a trichologist has reviewed your diagnosis. If you haven't received the deliverable yet, we'll refund.
Chargebacks
If you initiate a chargeback before contacting us, we may not be able to issue a refund directly. Please reach out first — we'll fix it faster than your bank can.
Questions? Message us in chat or email [email protected]. We're happy to help.