Journey is Rituala’s only paid product. It is the living layer on top of your free first routine.

You do not need Journey to take the quiz, see your first routine, or see your first product recs. Those are free.

The quiz.

Your first personalized routine.

Your first product recommendations.

If a payment screen blocks that first view, that is not expected. See I’m being asked to pay — but I expected free access.

Journey is for using the routine over time:

Save your routine so you can come back to it.

Tracking, so you can log how things are going.

Swaps, so you can change products in the routine.

Photo, so you can add photos as you go.

Ask AI, so you can ask follow-up questions about your hair-care guidance.

Monthly and annual include the same living features. Only the billing interval is different.

Journey Monthly — 7-day free trial, then $10/month. Cancel during the trial and you will not be charged. After that, billed monthly. Cancel anytime.

Journey Annual — $59/year. Billed once per year.

Both auto-renew until you cancel.

To change Monthly vs Annual, open the Rituala app on your phone and look for subscription or billing options. If you subscribed through the App Store, use App Store subscription settings. If you don’t see a way to switch, email [email protected].

Pick Monthly if you want the 7-day trial and $10 at a time.

Pick Annual if you want to pay once for the year at $59.

See Journey Monthly vs Journey Annual for the full comparison. Prices are also on the web at tryrituala.com/pricing.

If you cancel during the 7-day monthly trial, you will not be charged.

If you cancel after a paid charge, you keep Journey until the end of the period you already paid for (the rest of that month or year).

After that, you still have your free first routine and first product recs. Journey living features (save, tracking, swaps, photo, Ask AI) stop.

See How to cancel your Journey subscription.

Not sure which interval to pick? Compare Journey Monthly vs Annual.